Good design often engenders short term behavior change, making people curious for a product or service and stimulating them to interact with it. But these effects are only transient. How do you instill long term attitude change and have people actually think and feel differently about a product, themselves or even the world? This project is about designing products, systems and services that change the way a person looks at the world. Through this you will learn how to design for: curiosity, to get people interested; fun, to keep them engaged; and persuasion, a twist to make them change their opinion on a certain matter.